Tuesday, 27 April 2010

Matt Hills: 'Fan Cultures between 'knowledge' and 'justification'


The aim of the reading is to reconsider the fan discourse as a justification for fan passions and attachments. It is suggested that 'asking the audience' does not always mean it would provide us with knowledge. However if the 'asking the audience' is sufficient in itself, then these discursive structures and repetitions would be accepted at face value, rather than being considered as defensive mechanisms designed to render the fan's affective relationship. Another related problem to fan etnographies is what they would assume 'the real'.
Autoetnography is considered as an useful exercise that places tastes, values and attachments of the fan under cultural studies analysis. It indicates that the personal is the core of our cultural identity as we perform it.
It is suggested that the best autoetnographies should be successful in a type of self- destruction and self- destructiveness in which all possible grounds of cultural value are eroded. Autoethnography is considered to place fandom within the cultural and personal setting of networks of friends and family.
It is also suggested that ethnicity is been mirrored back through what texts we become fan of by forming a shared cultural discourse. On the other hand sexuality is not to affect our fandom. As a conclusion it is added that fan ethnographies are limited by narrative structures and moral dualisms.